Texas Pete Foodservice - Simple As Campaign
Restaurant operators are constantly battling competitors, trends in the food world, and creating memorable menu items. To help, we showed operators that creating crave-able menus is as simple as Sauce Like You Mean It when using Texas Pete products. This highly effective campaign featured 12 multi-use recipes featuring Texas Pete products and less than 5 ingredients. To bring it all together, we created hard-to-resist print ads, tasty videos, and delightful magazine covers that all drove awareness to our landing page where restaurant operators could unlock irresistible recipes every month.
